Meet the Founder

KASABIITI Annet, the founder and director, is a highly motivated food scientist with extensive experience in the field. Her personal journey with Anamea in 2012 inspired her to develop instant beetroot spreads, providing a nutritious and convenient solution for consumers while maximizing the health benefits of beetroot.

Recognizing the importance of micronutrient-rich vegetables since 2013, Annet understands the challenges of urban diets. In today’s fast-paced world, where cooking time is limited, there is a growing demand for vegetable-based solutions that deliver fresh and instant nutrition.

Our Mission: Rescuing nutritious vegetables lost in markets and delivering them as instant fresh veggies to those who need them most.